In early 2019 I rang the London Palladium to enquire about ticket prices for the summer show. I was aware that a carer ticket was complimentary, but I was surprised to be informed that as an audience member with limited mobility, I could name the price on my ticket. I offered them the lowest price, £25, as quoted on their website and they accepted.
I looked at the price of the same seats for other performances for the show I saw, and they were over £100 each. The prices vary for different performances, but it was interesting to discover that we paid a quarter of the price based on the how well the London Palladium dealt with my enquiry.
It made me wonder if other London based theatres have adopted a similar policy, as a way of filling the theatres and making sure theatre is more inclusive and more affordable for the vulnerable.